In This Recession, Events Are a Restaurateur’s Best Friend

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During a chat with Table 260’s affable chef/owner Ray Smith the other day, he mentioned that the restaurant is now featuring live jazz on weekends, adding, “These days, you gotta have events.” Suddenly the little computer in my brain made a connection: Ah-ha! So that’s why my e-mail box has been flooded lately with announcements of events at local restaurants: It’s another way to attract customers and, hopefully, stay afloat in these recessionary times. At La Provence in Roseville, they’ve got everything from movie night to “French Conversation” nights where customers can practice français while swilling specialty wines and nibbling hors d’oeurvres; Tazzina Bistro in Woodland has taken an even bolder step, expanding its operation to include a Vintage Lounge, with a roster of events that just seems to get more creative by the day. On the current schedule is a “party with the Rat Pack” (April 18) featuring a tribute band called the Dean-o-holics and a menu inspired by Sinatra’s favorite NYC Italian restaurant. Sounds like big fun to me!