Wearing Your Heart on Your Sleeve and Your Neighborhood on Your Chest

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Brian and Brandi Woods hate tourist T-shirts: loud, tacky and cheap. The couple started Driftwoods Clothing in 2014 to make T-shirts that are the exact opposite: chic, graphic and luxuriously soft. They silk-screen the shirts by hand in a studio in their South Land Park garage, using earth-friendly, water-based ink. Each shirt is emblazoned with a bicycle silhouette and the name of an iconic Sacramento neighborhood: East Sac, Curtis Park, Midtown. Many of their customers, says Brian, are “local pride” people who love where they live. The pair sells their T-shirts, along with tank tops, hoodies, totes and tea towels, at Midtown Farmers Market, Swanbergs on J and local makers marts. Soon to come: additional neighborhoods (Land Park, Tahoe Park) and new, neighborhood-specific designs. “We’re trying to tap into the core of what Sacramento means to us and other people,” says Brian. T-shirts, $22; hoodies, $32. driftwoods.us