The store: ALL GOOD FLAGSHIP
Where: 808 R St.
What it is: Outdoorsy boutique selling the All Good line of fashion-forward outerwear for people (mostly men) ages 14 to 40
What it’s not: Patagonia or North Face. The clothing’s cheeky, youthful and affordable.
The backstory: Sacramentan Jason Maggio started the All Good brand about three years ago, marketing the “California lifestyle” to customers in about a dozen countries. This is his first store, which opened in December.
Signature products: Windbreakers and coach’s jackets with “survival features” like paracord zipper pulls, 3M reflective strips and pockets with magnetic flaps
Tongue planted firmly in cheek: The Cheney Caszh is a casual riff on the hunting jacket, with quilted elbow patches and a “rifle pad” in safety orange. It’s named after a certain former VP who famously shot his friend in the face during a hunting trip.
Price range: $24 for an All Good Nothing Better logo T-shirt to $216 for the Larka, a lightweight parka
Fun stuff: The store features a small bouldering wall and a “surf library” that loans out surfboards and wetsuits for free.
Take a hike: All Good offers hikes and classes on outdoorsy topics like packing light and foraging. Later this year, it will start selling expeditions led by professional guides, including a surf trip to Nicaragua and a Victoria Island cycling trip.
Info: (916) 376-7641; allgxxd.com
