What: Created by local lifestyle and entertaining expert Melissa Johnson, the website BEST FRIENDS FOR FROSTING is a stylish “daily inspiration” guide that features recipes, DIY projects and ideas for entertaining, fashion, beauty, interior design and business.
Sweet stats: Johnson’s site receives hundreds of thousands of unique visitors each month, and it has 25,000 followers on Instagram, 25,000 likes on Facebook and 35,000 followers on Pinterest. Its Chic Desserts app (released in 2014 in collaboration with Foodie.com) was downloaded more than 100,000 times in its first month.
As seen on: BFFF has been featured on ABC, QVC, Oprah.com and The Knot. Johnson has collaborated with Better Homes and Gardens, IKEA and West Elm, and she regularly contributes to BabyCenter—all from her South Land Park offices—with the help of her husband and 45 savvy contributors. (bestfriendsforfrosting.com)