They Tweet, You Eat


Local restaurants are jumping on the social media bandwagon. Every time Pearl on the River posts the daily special on its Facebook fan page, it gets about 100 hits. “People are finding us on a regular basis on Face-book and Twitter,” says Jeffrey Pooler, owner of the Garden Highway restaurant. “It’s a freeway of free advertising.” No wonder many local restaurants are doing it. While most still employ traditional advertising, the Internet provides the immediacy that print, TV and radio can’t. “Social media allows me to stay more connected to the customer,” says Pangaea Cafe owner Rob Archie, who uses Facebook and Twitter to create a sense of community for his Curtis Park brewpub. Event announcements and photos that capture the pub’s friendly feel are the mainstay of its posts. Debbie Bohlmann, co-owner of Boulevard Bistro in Elk Grove, takes a similar approach. “It’s such a nice, not intrusive, personal way to keep the name out there and let people know we’re here,” says Bohlmann, who launched a Facebook page for the restaurant about a year ago. She prefers to post “randomly,” when inspired. “One day, we got some beautiful chicken eggs, and I thought, ‘Oh, those are great,’ and I posted it.” With her iPhone, she says, “It’s so easy. The moment I see something going on, I can take a snapshot of it and throw it on Facebook.”