New in Folsom: Ruby’s Books

ruby's books

As Historic Folsom has evolved over the years, Sutter Street has become quite a hub of activity, with a weekly farmers market (Saturday mornings), nightlife, antiques shops, boutiques, restaurants, an escape room and nearby access to the American River bike trail. Now, an independent bookstore has moved in.

ruby's books

Ruby’s Books, owned by Folsom resident Stacy Gould, is named for her family’s 5-year-old golden retriever—who is on-site and available for petting at the store. With new books, local artwork, gift items and reading-related merchandise (as well as some dog-lovers’ merch), Ruby’s fills a longtime void in Folsom, which hasn’t had an independent bookstore other than a few used bookstores for at least the past couple of decades.


Ruby’s has a children’s section, with a wall mural (painted by Gould’s teenage son) full of characters including (perfect for this time of year) the witch from Room on a Broom, Calvin & Hobbes, Arthur, and Fern, Charlotte and Wilbur. The store will hold children’s storytimes as well as author signings/readings, and already has set up partnerships with local nonprofits (such as Bradshaw Animal Shelter) for occasional proceeds donations.


One little benefit that makes us really happy: Ruby’s has partnered with Reset (coffee by day/wine and beer at night/food all day long) across the street to offer patrons a 10% discount. It goes both ways. Show your receipt from one and receive 10% off at the other. Because nothing goes better with books than coffee (or wine)—and vice versa.

book aisles

Ruby’s Books, 724 Sutter St., Folsom. Open SundayThursday 10 a.m.6 p.m. (closed on Tuesdays) and FridaySaturday from 10 a.m.8 p.m.

ruth bader books