Local Business Reporter

Kelly Brothers, KCRA 3 and NewsTalk 1530 AM KFBK

Kelly Brothers, KCRA 3 and NewsTalk 1530 AM KFBK; www.kcra.com; www.kfbk.com
Kelly Brothers’ main hat these days is as partner and financial adviser at Genovese, Burford & Brothers, but the longtime local broadcaster keeps his on-air skills sharp as the local business reporter for both KCRA 3 and NewsTalk 1530 AM KFBK. Brothers worked at KCRA for 14 years before switching to radio as morning news anchor at KFBK in 2003. In 2007, he joined Genovese & Co. “The great thing is that I am a partner in a fantastic financial firm and at the same time I keep my big toe in TV and radio with the financial updates,” says Brothers, who can be seen on KCRA during the 6 a.m. hour and heard on KFBK during its local morning and afternoon shows. From working with clients to providing on-air reports, the Sacramento native, who holds a BBA and MBA from the University of Notre Dame, finds the work fulfilling. “Let’s face it,” says Brothers. “This financial stuff is very esoteric; it’s very complicated. And sometimes you need a translator.”