EDITORS’ PICK—Best Businessmen on Boards

The Owners of Ground Zero Clothing & Board Shop
groundzeroboardshop.net

With the economy in bad shape, it’s understandable to have a bleak outlook on business, but the owners of Ground Zero Clothing & Boards—Del Campo High School grads Seth Sternin and Brendan Mohr—aren’t letting it get them down. Their chain of stores for all things boards (skateboards, snowboards, wakeboards, etc.) expanded to five locations in the Sacramento area this past July with the opening of their store at the Roseville Galleria. And they are community-oriented, holding skate contests, an annual snowboard video premiere and other youth-oriented events throughout the year. Oh, and they give away free stuff at these events.