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Photography by Beth Baugher

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How Much Is That Fiddle-leaf Fig in the Window?

Millennials and Zoomers love houseplants. I know this because my millennial Zoomer daughter says so. She also says you aren’t cool unless you have at least five houseplants. That explains the overnight success of Plant Daddy Co., a hot new East Sac store selling tropical houseplants.The shop is the offspring of self-proclaimed plant daddies Jake Dill and...

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