Nestled in the heart of Sutter Street in Historic Folsom is Ruby—and her 12,000 hand–picked books.
Ruby is a neighborly 5-year-old golden retriever and the inspiration behind the name of Folsom’s only independent bookstore, Ruby’s Books, which opened in September after nearly a year of dreaming and prepping.
“Little towns we’ve traveled to have these cute historic areas, including local bookstores that bring the community together,” says Stacy Gould, owner of Ruby and Ruby’s Books. “I wanted that for Folsom.”
The charming and welcoming bookstore offers enticing reads for adults, young adults and children (and dog lovers). If a title is not in stock, the bookstore can quickly order nearly any published and printed book.
“Ruby’s Books is a space where people can gather to learn new things and have discussions about reading or what’s going on in the world, to come together,” says Gould, “and for children to be surrounded by books, and have a relationship with books, at a young age.”
Gould—a longtime Folsom resident, previous middle school and homeschool teacher and doula—has support from her children and husband with the new business venture. Her 14-year-old son hand–painted the mural in the imaginative children’s corner while her 12-year-old daughter helps with customer service.
The bookstore offers children’s story time, authors’ signing events (including local authors), book group bulk orders and partnerships with nearby schools for book fairs and educator discounts. This holiday season, Ruby’s is partnering with local nonprofits to fill 200 book gift requests. Gould encourages readers to support small businesses by “shopping local and ordering your books with us.” 724 Sutter St., Folsom; (916) 790-8760; rubysfolsom.com. Open Sunday, Monday, Wednesday, Thursday 10 a.m.–6 p.m. (closed on Tuesday) and Friday–Saturday 10 a.m.–8 p.m.